Agenda Setting Theory: Shaping Public Perception Through Media Influence

Описание: Agenda Setting Theory: Shaping Public Perception Through Media Influence

The Agenda Setting Theory, developed by Maxwell McCombs and Donald Shaw, highlights how the media doesn't tell us what to think but rather what to think about. This theory explains how media prioritizes issues, influencing public attention and shaping societal discussions. By spotlighting specific topics, the media sets the "agenda" for public discourse, ultimately steering the perception of importance among audiences.

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