Why Kanye West’s Name Change Could Make Him Richer | Forbes
Автор: Forbes
Загружено: 2021-08-28
Просмотров: 84393
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The billionaire rapper and fashion designer Kanye West will officially be known as “Ye” — a move that could boost his reputation and pad his bottom line. While Ye’s decision to rename himself appears motivated by matters of identity and self-expression, the name change is also likely to serve Ye’s business interests, according to experts in marketing, branding and reputation management.
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