Mastering HubSpot: Top Marketing Tools | HubSpot User Group '25

Описание: Welcome to our August HubSpot User Group virtual event! 👋

Your HubSpot setup is solid, but your marketing strategy feels like it’s stuck in 2015. Campaigns are underutilised, workflows are clunky, and reporting? Let’s not even go there.

Enter Trav and Brie, armed with a wealth of knowledge. They’ll walk you through optimising HubSpot campaigns, leveraging SMS marketing, and creating dashboards that actually make sense. From integrating tools like Sinch to personalising customer journeys, they’ve got you covered.

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🎬 Video Chapters:
[00:00:00]: Introduction to HubSpot User Group
[00:01:10]: Discussing HubSpot Marketing Strategies
[00:02:12]: Integrating Sinch with HubSpot
[00:02:31]: Insights on RCS and SMS
[00:03:22]: Official Correspondents for Inbound Conference
[00:04:31]: Evolution of Marketing with HubSpot
[00:05:30]: Comprehensive Tools for Business
[00:06:40]: Smarketing and Team Integration
[00:07:07]: Revenue Operations and CRM Centralisation
[00:08:36]: Campaigns and Marketing Studio in HubSpot
[00:10:54]: Adding Assets to Campaigns
[00:12:55]: Marketing Attribution and ROI
[00:14:27]: Comparing Email Analytics
[00:15:19]: Introduction to Marketing Studio Beta
[00:16:29]: HubSpot Brand Kit and AI
[00:18:01]: Brand Voice and AI Optimisation
[00:19:23]: Humanising Email Nurturing
[00:20:20]: Personalised and Value-Driven Nurturing
[00:21:09]: Innovative AI Solutions for Personalization
[00:21:35]: Importance of SMS in Modern Marketing
[00:23:02]: B2C and B2B SMS Strategies
[00:24:11]: RCS and SMS Innovations
[00:25:17]: RCS Integration Challenges and Benefits
[00:26:12]: Interview with Hugh Haley from Sinch
[00:27:31]: Sinch Integration with HubSpot
[00:28:26]: Future of Messaging with WhatsApp and RCS
[00:29:37]: SMS Open Rates and Click-Through Rates
[00:31:00]: Addressing SMS Scam Issues
[00:32:18]: SMS Use Cases and ROI
[00:33:54]: Personalised and Coordinated Campaigns
[00:34:17]: Conversational SMS Use Cases
[00:35:52]: Industry Applications for SMS
[00:38:27]: Effective SMS Marketing Practices
[00:42:06]: Importance of Opt-In and Timing for SMS
[00:44:52]: WhatsApp Integration and Global Messaging Trends
[00:46:39]: Overview of WhatsApp and RCS Messaging
[00:48:10]: Rich Communication Services (RCS) Features
[00:49:28]: WhatsApp and RCS Future in Messaging
[00:49:44]: Connecting WhatsApp with HubSpot
[00:50:56]: HubSpot's Content Remix Tool
[00:52:26]: Quality Over Quantity in Content Creation
[00:53:31]: Wrapping Up and Upcoming Events

Got questions? Don’t be shy, slide into our inbox here: https://www.nbh.co/contact
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🔗 Links

🎥 Mastering HubSpot’s Latest AI Marketing Innovations:
Watch here:    • Content AI Evolution: Mastering HubSpot's ...  

📱 Connect your WhatsApp Business Account with HubSpot:
Step-by-step guide: https://knowledge.hubspot.com/inbox/c...

📩 Sinch SMS & MMS HubSpot Integrations:
Explore the integration: https://app.hubspot.com/ecosystem/284... utm_term=sms%2Bhubspot%2Bintegration&utm_campaign=AU%2B-%2BSearch%2B-%2BIntegrations&utm_medium=cpc&utm_source=google

🔗 How to Integrate Sinch with HubSpot:
Learn more here: https://support.app.sinch.com/hc/en-u...

📅 The most exciting time of the year for HubSpot users is coming up!
🚀 Trav’s heading to San Francisco as your official INBOUND 2025 correspondent, bringing you the latest HubSpot updates, trends, and insider scoop. Register FREE here: https://events.hubspot.com/events/det...

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