Driving Growth with Content Analysis - Business over Breakfast

Описание: Marketers compete for consumers attention, necessitating content that breaks through the digital clutter. Content analysis offers a means of identifying characteristics of text, visuals and audio that are most likely to engage consumers. In this week's session, we’ll examine how analytic methods can be applied to content involving social media and search engine optimization while exploring how to drive growth.

Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with an academic prestige and rigor shared with the international acclaim of Emory University. Goizueta trains business leaders of today and tomorrow with an Undergraduate degree program, a Master's of Science in Business Analytics (MSBA), a Master of Analytical Finance, a Two-Year Full-Time MBA, a One-Year MBA, an Evening MBA, an Executive MBA, a Doctoral degree and a portfolio of non-degree Emory Executive Education courses. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit http://goizueta.emory.edu and follow us on Twitter at @emorygoizueta.

Emory University is recognized internationally as an inquiry-driven, ethically engaged, and diverse community whose members work collaboratively for positive transformation in the world through courageous leadership in teaching, research, scholarship, health care, and social action. The University consists of an outstanding liberal arts college, highly ranked professional schools, and one of the larger and more comprehensive healthcare systems in the Southeast.