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How the Framing Effect Shapes Your Choices. 90% Sugar-Free Example
Автор: Psychkia - Social Psychology
Загружено: 2025-09-22
Просмотров: 84
Описание:
Why does “90% Sugar-Free” sound so much better than “10% Sugar”?
It’s the Framing Effect — a powerful psychology trick used in marketing and advertising to influence your decisions without you even realizing it.
In this video, you’ll learn:
✅ Why brands frame numbers in a positive way
✅ How “sugar-free” vs “sugar” changes perception
✅ Real examples of framing bias in daily life
✅ How marketers use psychology to make products more appealing
This simple wording shift can decide what you buy, how you feel about it, and even how much you’re willing to pay.
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