Brave UX: Steve Bromley - Building Effective User Research Teams

Описание: How do you build trust in user research? What are the challenges of running collaborative studies? And what do you tell a product team when a tester falls asleep?

Find out how Steve Bromley went from studying history to becoming one of the UK’s leading user researchers.

#UX #UXDesign #UXR #UXResearch #UserResearch #GamesUR #GUR #ProductDesign #Usability #UsabilityTesting

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Who is Steve Bromley?

Steve Bromley is a UX researcher, consultant, author and educator. He was a lead user researcher at Playstation, where he worked on numerous AAA titles (including Horizon: Zero Dawn, No Man's Sky, and LittleBigPlanet 3). Since leaving Playstation, Steve has established user research teams for the UK Parliament and Reach plc, the UK’s largest commercial publisher. Steve holds a Masters of Human Centred Computing from the University of Sussex.

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Find Steve here:

Website: http://stevebromley.com/
Twitter:   / steve_bromley  
LinkedIn:   / stevebromley  

Steve’s books:

Building User Research Teams, available at:

🛒 Book Depository: https://bit.ly/3d6UwyP
🛒 Amazon: https://amzn.to/36Gv1Di

How To Be A Games User Researcher, coming early 2021!

Visit https://gamesuserresearch.com/ for more info and to sign up to be the first to hear about the book’s release.

FREE info & resources:

User research templates:
✅ https://bit.ly/2GGVS75

Monthly email newsletter - Embedding User Research:
✅ https://bit.ly/2GJBwu5

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00:00 Start
00:26 Steve’s introduction
02:22 How Steve became a user researcher
05:03 How usability testing improves the user experience
06:49 Brutal feedback from children during games research
08:26 Why it’s important for researchers to share their knowledge
10:54 The role of mentoring in helping young people to enter the industry
13:56 Why being a gamer gives you credibility as a game user researcher
18:18 Leaving Playstation to focus on explorative user research
20:02 Ethnographic research for VR gaming usability
23:56 Establishing a user research within a 1,000 year old institution
26:21 Understanding people’s contexts in designing democratic digital systems
26:46 Internal research agency model vs. embedded user researcher model
27:48 Methods, benefits and challenges of collaborative research
31:26 Dispelling the myth that research is too expensive
35:15 How to build evidence to support the case for doing user research
37:59 The importance of qualitative insight for product teams
39:30 The dangers of including quantitative data in qualitative studies
46:30 How to deal with the objection “it’s not ready to be tested yet!”
49:25 Why it’s important for researchers to understand their colleagues incentives
51:33 What’s great about being a user researcher
52:47 The most challenging part of being a user researcher
53:53 Finish the sentence - “Product managers are…”
54:32 The funniest things Steve’s seen as a user researcher
56:51 Sending a self-advice tweet back-in-time to younger Steve
57:27 Steve’s new book - How to Be a Games User Researcher

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Hosted by Brendan Jarvis:

LinkedIn:   / brendanjarvis  
Website: https://thespaceinbetween.co.nz/
Twitter:   / brendanjarvis