6 Year Engineering FAIL to Shark Tank Success! Varun Duggirala's Wild Journey | Mashable Mornings
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What does it take to build one of India’s biggest creative agencies from scratch? In this episode of Mashable Mornings, we go on a drive with the man who lived the "Hustle" before it was a trend - Varun Duggirala.
From making contestants cry as a Roadies intern to getting Aman Gupta and Namita Thapar to invest in his new venture, Varun’s story is a masterclass in pivoting. He opens up about the "accidental" birth of The Glitch, the madness of creating the iconic 'Kaam 25' with Divine for Netflix, and the brutal truth about burnout.
Wait, there's more! We also gatecrash their house to meet the actual force behind EMoMee - the Founder & CEO, Pooja Jauhari. Varun and Pooja get real about building a business with each other, and we also get an inside look at the home and the minds of this industry power couple.
You will also find out about:
The "Zigzag" Life: Working call center night shifts and promoting alcohol in bars.
MTV & Roadies: Why the culture was a mix of Instagram, YouTube, and pure chaos.
EMoMee: Why he’s betting on kids' curiosity-driven learning after his exit.
Here is a link to EMoMee's YouTube Channel! / @emomee
00:00 - Intro
00:59 - Who is Varun Duggirala? Sneakerhead, Watch Fanatic & Creator
02:03 - Growing up in Kakinada: The "Confused" Kid
02:46 - The 6-Year Engineering Struggle: Why I finally finished Mechanical
03:24 - Selling booze in Bangalore bars: My first real marketing lesson
04:24 - The Call Center Job
05:01 - Finding my calling at Symbiosis: From Math to Media
08:51 - Learning Film Editing via Amar Akbar Anthony
09:46 - My MTV Breakthrough: Starting as a Research Intern
11:07 - Working for Raghu & Rajiv: Brutal honesty and "The Crying Lesson"
13:21 - MTV Office Chaos: What TV was like before Social Media
14:04 - Quitting Channel V: Why we walked away from Television
15:21 - The "Accidental" birth of The Glitch
16:43 - Early Agency Hustle: Making promos from a DVD player
18:22 - The zero-cost viral idea that changed everything
18:54 - Landing Unilever & AXE: How we became a "Real" Agency
22:39 - Making Kaam 25 with Divine for Netflix India
24:58 - Why we FIRED bad clients to protect our team
26:08 - How to build a leadership team that runs itself
28:06 - Are agencies dead?
30:28 - The Grand Exit: Why I left after 10 years & 250 people
32:32 - How the podcast 'Advertising is Dead' started!
34:43 - Starting EMoMee: Building for kids after agency life
40:57 - Shark Tank Prep: Simplifying a business in 90 seconds
42:48 - "They had no clue!" - When the Sharks were confused
44:03 - Start of Varun's creator journey - Fitness and Lifestyle content
48:05 - Meet the Founder & CEO of Emomee, Pooja Jauhari!
49:23 - How is it working with your partner?
51:22 - Pooja's first thought before Emomee's birth!
55:08 - Varun's work from home space
56:41 - Varun's secret skill!
57:43 - Thank you, now watch Chandan's marketing masterclass!
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