How to use strategic marketing to become a market leader | Jay Abraham

Описание: This episode is with Jay Abraham - CEO and Founder of The Abraham Group. Jay is a marketing legend that has helped more than 10,000 clients in more than 1000 industries solve complex problems and drive significant growth through a different way of thinking. His clients include people like Tony Robbins and Daymond John, and companies like AT&T, Fedex, Microsoft, HBO, Being, Basking Robins, Shell, Merrill Lynch and IBM, and he's helped generate more than $20B in sales over his career. In this episode we talk about how to become a market leader by thinking differently about marketing and business growth.

SHOW NOTES

00:02:18 Jay Abraham introduction to the Growth Manifesto Podcast
00:03:22 What is Business Marketing? Why do you think your thinking has helped companies?
00:04:57 Why is looking for solutions to business problems important?
00:07:15 What is Explosive growth?
00:11:25 What does it take for a company to become truly great?
00:14:45 How do you define strategy and how do you think about it?
00:16:03 What is the importance of strategy for growth?
00:18:11 Can you separate marketing from the business with strategy?
00:20:10 What is your advice to those companies that are fully established for a while but come to the point where they fall into flat growth? How can they recover?
00:23:30 How much should companies look at their competitions?
00:25:50 What do you think is the importance of a brand?
00:27:17 How do you stand out?
00:34:18 What is the difference between risk reversal and money-back guarantee?
00:36:19 What is upside leverage?
00:41:25 What is maximizing underperforming assets?
00:45:11 Is there a way where a company can start to create a list of their assets?
00:52:14 How can the audience reach you?

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LINKS
Jay Abraham’s Website - https://www.abraham.com
Jay Abraham on Facebook -   / jayabrahammarketing  
Jay Abraham on Twitter-   / realjayabraham  
Jay Abraham on Instagram -   / realjayabraham  
Jay Abraham on LinkedIn -   / jayabrahamofficial  

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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.

Hosted by Alex Cleanthous.

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