The Golden Circle: Why Does Apple Command Loyalty?

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How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential.

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"Leaders of great companies that go from good to great start not with 'where' but with 'who.' They start by getting the right people on the bus." - Excerpt from Good to Great by Jim Collins

With the right people, your business could go a lot faster and further. The key is not to hire people for a job or money, but to hire people who believe in what you believe, so they will work with their blood, swear and tears.

Learn from Simon Sinek, the author of Start With Why: How Great Leaders Inspire Everyone to Take Action and understand:

How to build, inspire and empower your team
How to build a company with true purpose that will inspire action
How to communicate your purpose, cause or belief

Simon Sinek is the author of Start With Why. He teaches leaders and companies how to inspire people. Sinek is leading a movement to inspire people to do the things that inspire them. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us. If everyone knew why they do what they do, and if everyone only did the things that inspired them, Sinek believes that this world would be an amazing place.