How we can Fix the Food System (Before It’s Too Late)

Описание: 🚨 You’re not paying what you think for your food.
Every pound you spend at the grocery store could be costing society 2–3x more in hidden damage.
From soil degradation to healthcare collapse—this episode exposes the true cost of cheap food.

👇 WATCH THIS if you care about:
🌍 Regenerative agriculture
🥕 Nutrient-dense food
💰 Food economics that actually make sense
🐄 The real role of livestock in climate & biodiversity
📊 Radical solutions that could change everything

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🎙️ In this must-see Deep Seed episode, we sit down with Adele Jones, former Executive Director of the Sustainable Food Trust, to break down one of the most urgent (and under-discussed) crises of our time: the hidden cost of industrial agriculture.

You’ll learn:
✔️ What “True Cost Accounting” is and why it could flip the food industry on its head
✔️ How regenerative farmers could feed more people, more sustainably, with less land
✔️ Why paying farmers for nutrition per hectare could revolutionize our health
✔️ How we already pay for bad food—through taxes, pollution, and disease
✔️ Why livestock are not the enemy when raised regeneratively
✔️ How the Global Farm Metric could create a universal language for sustainability
✔️ The surprising lessons from Bhutan’s “happiness-based” farming model

✨ This is not just another food podcast. This is your wake-up call.
If you’re an activist, farmer, policymaker, or curious citizen—don’t miss this.

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⏱️ CHAPTERS
00:00 - Intro
01:20 - Meet Adele Jones
06:05 - What is the Sustainable Food Trust?
07:52 - Why the global food system must transform
10:25 - The biggest barrier to regeneration: Economics!
12:15 - What is True Cost Accounting (and why it changes everything)?
18:00 - A radical idea: Rewarding farmers to heal, not harm
21:36 - Adele’s proudest achievement: The Global Farm Metric
24:00 - What does the Global Farm Metric actually measure?
31:42 - Food security vs. long-term resilience
33:00 - Can regenerative agriculture feed entire nations?
35:53 - What we’d need to change: Diet, waste, and land use
41:00 - The livestock debate: nuance, not noise
44:01 - You are what you eat eats: nutrition & ethics in meat
47:08 - The wrong cows in the wrong place: The Menorca case study
50:00 - Nutrient density
52:29 - What if farmers were paid for nutrition per hectare?
59:00 - A new economic model: Paying farmers to regenerate

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Produced in partnership with Soil Capital, a company accelerating the regenerative transition by financially rewarding farmers who improve soil health & biodiversity ❤️🌿

https://www.soilcapital.com/