Media Viability Manifesto - Testimonials from launch, Brussels January 2025

Описание: Around the world, democracy and human rights are under pressure, with autocracies on the rise and geopolitical conflicts intensifying. At a time when reliable, fact-based journalism is most needed, independent media are fighting for survival. They are facing a common and urgent problem: The need to reinvent business models in an era of diminishing revenue opportunities and eroding public trust.
To tackle the economic crisis facing journalism worldwide, 13 leading media development organizations have joined forces in a pioneering multi-stakeholder initiative to develop the Media Viability Manifesto (MVM). It presents the first ever sector wide strategy to shape the economics needed to safeguard independent media as a key pillar of democracy. The MVM provides concrete steps for strategic collaboration in four key areas: (1) Business and technical support, (2) Coalitions and partnerships, (3) Evidence-based advocacy), (4) Research and insights.

In this video, testimonials about the importance of the Media Viability Manifesto from:
Isabel Wiseler Lima - Member of the European Parliament, Group of the European People's Party
Natascha Schwanke - Director of Media Development, DW Akademie
Peter Erdelyi - Founder of the Center for Sustainable Media, Hungary
Hibaq Said - Journalist, TV4, Kenya
Farisai Chaniwa - Director of Media Monitors Zimbabwe
Saorla McCabe - Deputy Secretary to the IPDC, UNESCO
Vjollca Shtylla - Senior Vice President, Development, ICFJ
Frederik Caselitz - Advisor Democracy Support, Team Europe Democracy Secretariat

Produced by IMS.
Music used in video by HoliznaCC0 - https://freemusicarchive.org/music/ho...