How Petroleum Retailers Evolve: Global Partner's Take on the Next Fueling Era

Описание: In this episode of Field Frequency, we sit down with James Cater, Senior Director of Sustainability at Global Partners, to explore what happens when petroleum retail meets electrification.

James shares his “molecules to electrons” origin story, from launching one of the largest EV make-ready programs in the country at Eversource Energy to helping Global thoughtfully integrate EV charging into its retail footprint.
This conversation dives into the operational, financial, and cultural realities of bringing EV charging to traditional fueling locations. From dwell time economics to demand charges, from brand control to customer loyalty,

James explains why EV infrastructure is not a threat to fuel retail, but an evolution of it.

The takeaway? The future forecourt is not about choosing gasoline or electrons. It is about designing an experience that makes customers want to stay.

Guest Overview
Conversation with James Cater, Senior Director of Sustainability at Global Partners
Focus on petroleum retail and EV charging convergence

From Utility to Retail
Background at Eversource launching major EV make-ready programs
Transition to building EV charging strategy within fuel retail

Who Global Partners Is
Integrated midstream/downstream fuel company
Retail brands include Alltown Fresh and Honey Farms

EVs as Evolution, Not Competition
Charging positioned as another fuel type
Selective, strategic deployment rather than “chargers everywhere”

Customer Experience & Dwell Time
EV drivers stay longer, increasing in-store conversion
Premium retail offerings align with EV demographics
Safety, lighting, and amenities are critical

Ownership vs. Hosting Chargers
Leasing to CPOs as an entry strategy
Shift toward owning chargers to control brand and operations

Economics & Incentives
Utilization drives long-term value
NEVI, state, and utility incentives help de-risk projects
Demand charges are a major profitability factor

Scaling & Site Strategy
Larger port counts and faster charging becoming standard
New-to-industry builds offer cost and infrastructure advantages

Industry Sentiment
Many retailers remain cautious
Innovation depends on leadership willing to look ahead