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Cleaning your data for improved personalisation in Oracle CX Marketing Eloqua
Автор: Marketing Cube | Marketing Automation
Загружено: 2020-08-04
Просмотров: 234
Описание: Adjusting to the new normal, or preparing for the future, most of our clients are working harder than ever "on" their businesses. It's time for some cleansing! It's time to review your data and ensure it's in the best possible shape to deliver a far more personalised experience. We cover the Eloqua Contact, Custom Data Objects (CDO) and suggestions for you to review when working with CRM data. We also touch on the ACMA fine issued to Australian grocery store chain, Woolworths in the context of opt-in and opt-out process.
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