How to Navigate the Digital Markets Act (DMA) with AppsFlyer

Описание: With the first Digital Markets Act (DMA) obligations coming into effect, we wish to calm the waters and assure your marketing campaigns are safe.

AppsFlyer has been successfully guiding marketers through regulatory changes, and we're poised to assist again, ensuring minimal impact on your marketing performance amidst these new challenges.

📝 What's in the Video:

• How AppsFlyer supports DMA compliance: discover the proactive strategies AppsFlyer is implementing in cooperation with gatekeepers and ad networks to anticipate the DMA's implications and your campaign's needs.

• Advanced attribution & remarketing solutions: learn how AppsFlyer's data attribution and remarketing tools are designed to comply with upcoming privacy requirements without compromising accuracy or performance.

• Consent management integration: see how AppsFlyer simplifies the process of transferring user consent signals to ad networks with built-in Consent Management Platform (CMP) support in our SDK.

• Continuous industry guidance: benefit from AppsFlyer's ongoing commitment to sharing expertise and tailored advice to help your business stay ahead during the industry's adaptation to the Digital Markets Act.

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