What's The Latest New ASCI Guidelines ⚠️ Subscribe

Описание: Latest ASCI Guidelines ASCI updates code, media companies must label paid posts
on social handles
The Advertising Standards Council of India (ASCI) has
introduced a new clause to its Code for Self-Regulation in Advertising, requiring
media companies to clearly identify paid content on their social media handles.
The move aims to stop advertisements from being perceived as editorial content,
a growing concern in India’s fast-changing digital ecosystem.
Under the new Clause 1.8, part of Chapter 1 - Truthful and Honest Representation,
any paid or sponsored post by a media company must carry a clear disclosure right
at the start, so audiences know up front that it is promotional in nature. Acceptable
labels include “Advertisement,” “Partnership,” “Ad,” “Free Gift,” “Sponsored,”
“Platform disclosure tags” and “Collaboration.” The Norms of Journalists Conduct
also require newspapers to clearly distinguish advertisements from content.
The change follows observations consumer complaints about misleading or
undisclosed promotions, on platforms where editorial credibility is high. With
digital media often serving as a primary news and information source, ASCI says
transparency is essential to protect both audiences and media brands.


Subscribe #shortsfeed #shorts #breakingnews #asci #digitalmarketing #socialmedia #advertising #marketing #media