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How Bank of America Optimized Their Social Media Strategy
Автор: scribemedia
Загружено: 2013-07-12
Просмотров: 2636
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A Look at How Bank of America Optimized Their Social Media Strategy
Every relationship between Bank of America and their customers is unique. In an effort to improve the customer relationships, Bank of America realized that their overall social dialogue needed to become more contextually relevant to provide value. This isn't easy to implement in social media. Learn how Bank of America was able to redefine their social media goals at an audience-level.
Daniel Goldstein -- Analytics Manager, Hill Holiday
Charles Price -- SVP, Social Enterprise Social Media, Bank of America
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