Mapping Growth: How Customer Journey Impacts Revenue, Partnerships, Product, and Marketing

Описание: Lindsay Keyfauver explains how customer journey mapping can transform how startups approach growth across product, marketing, and community teams. Instead of operating in silos, companies should think in “system mode,” where every team and decision impacts the entire user lifecycle.

The session breaks down the full customer journey from awareness to advocacy and shows how actions across departments create compounding growth. You’ll learn how improvements in one area—like engineering performance, onboarding, or marketing campaigns—can cascade across product adoption, sales conversion, customer success, and community engagement.

The talk also covers key growth metrics such as CAC, LTV, retention, activation, and ARPU, and explains how these metrics are influenced by multiple teams working together rather than isolated departments.

Using real examples from Web3 and SaaS, Lindsay demonstrates how engineering upgrades, case studies, and coordinated campaigns can create cross functional “flywheels” that increase acquisition, improve retention, reduce support load, and drive long term revenue growth.

This session is designed for founders, operators, and growth leaders who want to understand how to build scalable systems instead of isolated tactics.

Topics covered:

Customer journey mapping for startups

Cross functional growth strategies

Departmental flywheels

Metrics that actually drive revenue

Aligning product, marketing, and community teams

Practical examples from Web3 ecosystems