Nuno Teles on Great Britian’s Favourite Pint | Guinness Investor & Analyst Event | Diageo

Описание: Managing Director for Diageo in Great Britain, Nuno Teles, walks us through the journey of making Guinness the #1 beer in in Britain.

To find out more, visit: https://www.diageo.com/en/investors/r...

Through the vision of the Diageo GB team, 360° marketing has transformed the presence of the famous Guinness brand in Britain, with our flagship beer becoming #1 in venues during summer months in 2024; up from #4 in 2023. Today, Nuno uncovers the thinking behind Guinness’ growth and what the future looks like for the brand, championing inclusive partnerships with ITV, the Six Nations and women’s rugby.

00:00 Guinness is the #1 Beer in Great Britain
00:12 Introducing Nuno Teles, Managing Director for Diageo GB
00:55 The British Beer Market
01:41 Guinness in the British Beer Market
04:21 Guinness’ Journey to #1
06:11 Winning in the Pub and on Quality
08:36 Guinness on Social Media
08:52 Inclusive Marketing
10:26 All-Year-Round Occasions
11:24 Leveraging Sports Sponsorships
14:53 Premier League Activation
15:15 Addressing Moderation and Driving Off-Trade Consumption
16:44 Opportunities for Growth
18:20 Unveiling the Guinness’ Open Gate Brewery in Covent Garden, London

About Diageo:
With over 200 brands sold in more than 180 countries, our portfolio offers something for every taste and celebration. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, including Guinness, Johnnie Walker and Baileys. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere.

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