3 Marketing Mistakes Every Brand Should Watch Out For

Описание: In this episode of Sessions, Aaron shares the three biggest marketing mistakes he sees time and again when working with home, garden, and lifestyle brands.

If your brand is relying too heavily on ads, forgetting about offline marketing, or not making the most of your email list, this one’s for you.

0:00 The three biggest marketing mistakes businesses make
0:28 Mistake #1: Over-reliance on ads
1:14 Why putting all your eggs in one basket is risky
2:49 How the BEAR framework shows reliance
4:06 Breaking down brand, email, ads, and referrals
5:07 Why you must look beyond ads to scale
6:20 Mistake #2: Ignoring offline marketing
7:37 Offline tactics that drive online sales
9:18 Using events, print, and mail to boost results
10:01 How online can also drive offline footfall
10:36 Old-school marketing that still works today
10:43 Mistake #3: Underutilising email
11:00 Why email is one of the most powerful channels
12:00 The missed opportunity of first-party data
12:42 Avoiding the trap of only sending sales emails
13:28 Recap: Ads, offline, and email done right
14:46 Growing sustainably with common-sense marketing

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Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.

Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include:

Paid search
Paid social
Video & motion
Graphics & print
Email marketing

We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business.

Find out more: https://theevergreenagency.co.uk/our-...

Home & garden stories - Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth.

Watch here: https://theevergreenagency.co.uk/stor...

Home & garden hub - Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store.

Watch here: https://theevergreenagency.co.uk/hub/

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Helping home and garden brands grow, season after season.