Ansoff Matrix Growth Strategy Marketing Fundamentals Course Class #12

Описание: In this video, we explain the Ansoff Matrix and how it is used to identify and evaluate growth strategies for businesses.

The Ansoff Matrix helps companies decide how to grow by analyzing product and market combinations, balancing growth opportunities with risk.

📐 What This Lesson Covers

In this lesson, we explore the Ansoff Matrix, also known as the Product–Market Expansion Grid, a classic framework used in strategic planning.

You’ll learn how to:

✔ Understand the structure of the Ansoff Matrix
✔ Apply Market Penetration strategies for low-risk growth
✔ Identify Market Development opportunities
✔ Use Product Development to expand offerings
✔ Evaluate Diversification as a high-risk, high-reward strategy

We explain each strategy using clear, practical business examples.

📊 Examples Used in This Video

✅ Fast-food chains increasing sales in existing markets
✅ Brands expanding into new geographic regions
✅ Companies launching new products for existing customers
✅ Businesses entering entirely new markets and categories

These examples show how the Ansoff Matrix applies to real growth decisions.

🎓 Marketing Fundamentals Course Navigation

This lesson is part of the Marketing Fundamentals course by The Markitect Academy.

▶️ Previous Lessons

1. What Is Marketing? (Foundations of Marketing):    • Marketing Course Introduction & Overview |...  
2. Types of Marketing Explained:    • What Is Marketing? Definition vs. Advertis...  
3. Market Segmentation Explained:    • Customer Journey Mapping Explained | From ...  
4. Target Market & Target Audience:    • Customer Persona & Target Audience Guide |...  
5. Customer Persona (Buyer Persona):    • Estrategia y marco de marketing mix (7P) |...  
6. Marketing Mix (4Ps & 7Ps):    • Competitive Advantage Explained: Cost vs D...  
7. Value Proposition Design:    • Value Proposition Design Explained | How t...  
8: SWOT Analysis:    • SWOT Analysis | How to Analyze Strengths, ...  
9. VRIO Framework:    • VRIO Framework | How to Analyze Resources ...  
10. BCG Matrix:    • BCG Matrix Explained | How to Analyze Your...  
11. Porter’s Generic Strategies:    • Porter’s Generic Strategies | Cost Leaders...  

⏭️ Next Lesson

Strategic Marketing Planning | Bringing It All Together
(Next video in the Marketing Fundamentals course)

📦 Resources

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