How to Optimize Your App's Paywall

Описание: If you’re working on a subscription app and not thinking about and experimenting with your paywall, you’re doing it wrong. While a great paywall isn’t going to magically make up for a sub-par product, optimizing your paywall and freemium strategy is key to building a great subscription business.

Jake and David will chat for a bit, then take questions from the audience.

Topics we cover:

The best content to paywall
How to effectively test pricing
Paywall design best practices
Writing copy that sells
When to prioritize annual subscription plans over monthly plans
How to offer discounts to low-intent users
The best times to show your paywall