People often ask how I get such good Meta Ads results, as if there is some secret hack!

Описание: People often ask how I gets such good results advertising eComm brands, as if there is some secret hack that only we know about.

The answer is we get results by testing every aspect of a campaign in a really systematic way. Running this process with dozens of clients has uncovered 7 'secrets' to Meta ad success in 2025.

1. Have a great product that is unique. Crappy products won't sell, even with the best ads.

2. Make sure your website works. You need a fast, easy-to-use website that converts on mobile.

3. Understand your audience. No, really. If you stereotype your customers they will see through you, instantly.

4. Target the right people with your creative - but don't assume you know who this might be - test personas with creative to see which perform best.

5. Have GREAT creative. Show and explain the product quickly, clearly and ideally, using video. Test this too.

6. Have really, REALLY good copy that speaks to people's pain-points and explains how your product makes their life better - don't bore them talking about features you are obsessed with, they don't care. Test this too.

7. Use creative diversity to reach diverse audiences and scale beyond your current audience.

What did I miss?