How to Calculate LTV:CAC in 5 Minutes (Without Spreadsheets) | Stratos AI Demo
Автор: Directive
Загружено: 2026-02-02
Просмотров: 52
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If your CFO asked you right now..."What's our LTV:CAC ratio?"...could you answer in 30 seconds?
Most marketing leaders calculate their LTV:CAC ratio once a quarter. Buried in a spreadsheet they'll never open again. By the time they have the answer, the campaigns that tanked the ratio have already burned another $200K. That's not analytics. That's autopsy.
Meanwhile, finance is asking: "How much revenue will we generate from the $500K we just spent?"
That's where Stratos comes in. Our AI co-pilot that eliminates the guesswork by surfacing the exact financial levers driving (or killing) your pipeline.
In this video, 🧲 Jesse Seilhan (SVP of Operations at Directive) walks through how Stratos calculates LTV:CAC in under 5 minutes using real CRM data, custom configurations, and live channel breakdowns. No stale reports. No spreadsheet hell. Just the insights you need to answer your CFO with conviction.
Here's what you'll see:
1️⃣ The Problem: Most teams calculate LTV:CAC once a quarter (if that) because it's manual, fragmented, and unreliable.
2️⃣ The Stratos Solution: A living, breathing LTV:CAC dashboard that updates in real time as your CRM data flows in. You set your average order value, margin, customer lifespan, and retention rate once...then adjust as your business evolves (new product lines, market shifts, churn improvements).
3️⃣ The Output: Channel-level LTV and CAC breakdowns so you can see which campaigns are driving profitable customers and which ones are burning cash. If that Google campaign pivot tanked your ratio, you'll know. If LinkedIn thought leadership ads are finally paying off, you'll see it.
No hypotheticals. No benchmark guesses. Just your data, configured to your revenue model, accessible in minutes instead of weeks.
The question isn't whether you should know your LTV:CAC ratio. It's whether you can afford to keep guessing.
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