How Political Stories Beat Policy: The Campaign Narrative Formula

Описание: Why do politicians tell stories? Because most politicians want to change the story of their area and their country?

Politicians dream big. But change is hard and often far too slow. Which is why people often describe politicians storytelling with negative connotations. Sometimes they deserve it, sometimes they are as frustrated as the rest if us.

I have worked with hundreds of aspiring politicians who all have a story to tell and all want to change the future story of the country. Some fail. But that’s human.


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