Launch Strategies You Are Missing on Amazon FBA

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Episode Summary:

Have you struggled to launch products effectively on Amazon FBA, and therefore you thought you couldn't make the business work?

Your product's first three months are pretty crucial to the overall long-term success for its life cycle on Amazon FBA. Let's make sure you understand how to get it right!

Episode Summary:

In this informative episode, Isaac Kuhlman demystifies the process of launching successful products on Amazon. He provides a clear roadmap for sellers looking to establish a robust presence on the platform, revealing the intricacies of ad campaigns and review generation tactics crucial for achieving page-one keyword ranking.

Listeners will be equipped with a simplified, budget-conscious ad strategy, tactics to accrue legitimate product reviews, and actionable insights into harnessing the power of SEO for sustainable e-commerce success.

Isaac begins by discussing the critical role of Amazon ads in catalyzing sales, emphasizing the necessity of executing well-structured campaigns tailored for new product launches.

He walks through four specific ad campaign types, offering precise bid management advice and unpacking the importance of maintaining conversion-friendly keywords throughout the product lifecycle.

Later in the episode, Isaac unveils compliant methods to garner initial product reviews, including utilizing Amazon's Vine program and leveraging personal networks, while ensuring adherence to Amazon's strict regulations.

Key Takeaways:

The "Amazon Core Four" ad campaigns are essential for gaining visibility and fostering sales momentum for new products on Amazon.
During the launch phase, sellers should anticipate to invest more in ads for better keyword ranking, with the goal of achieving long-term profitability.
Isaac advises against pausing high-performing keywords in ad campaigns, as doing so could jeopardize product momentum and visibility.
Amazon Vine program offers trademarked brands an expedient avenue to accumulate early reviews, which are critical for enhancing ad conversions and keyword ranking.
Tracking actual launch metrics against projections can inform strategic adjustments and sustain continued success on Amazon.

Notable Quotes:

"Ads will have a couple of different objectives and it's imperative you understand that during a launch you will lose money on ads to help get the product kickstarted."
"A man who stops advertising to save money is like a man who stops a clock to save time."
"The main thing to keep in mind here is that Amazon ads are your lifeline for sales at launch, as well as continued sales for the lifetime of your product, so you will never shut them off."
"Running out of stock during launch is the biggest reason a product launch fails, and it can even kill the product's ability to be profitable ever again."
"Here's a pro tip. When setting up your promotion, make sure you don't check the box that says show on detail page so that the discount doesn't show up on your Amazon listing for every customer to use."

Chapters
00:00 Introduction to creating an ongoing income stream on Amazon
00:21 Objectives of using Amazon ads during product launch
01:07 Setting up an auto campaign for ads
03:17 Understanding the total advertising cost of spend (TACoS)
04:28 Setting up the Amazon Core Four ad campaigns
08:41 Using Amazon Vine to get reviews for registered brands
09:47 Strategies for getting reviews for non-registered brands
10:31 Don't check the box to show discount on Amazon listing
10:52 Use Jungle Scout to automate review requests
11:17 Optimize listing, conversion rates, sales, and ads for page one ranking
12:40 Compare launch expectations with actual numbers
13:04 Project sales per week and set ad budgets
15:00 Recap and next steps

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