Measured: SEO vs Google Ads, Stop Asking the Wrong Question

Описание: SEO vs Google Ads is not a debate. It is a sequencing problem.

In this episode of Measured, we break down how to choose between SEO and Google Ads based on your business stage and the problem you are solving right now: leads today, better margins, or long term trust.

If turning off your ads would make your phone stop ringing, you do not have a marketing strategy. You have a payment plan.

In this episode we cover:
The real question to ask before you choose a channel
The tactical difference between SEO and Google Ads (paid placement vs earned rankings)
How to match the tool to the stage (early stage, established, scaling)
How the cost structure changes over time (linear spend vs compounding returns)
The risk factor of relying on an auction for your pipeline
How to build a stable growth engine by layering Ads and SEO the right way

Quick CPL math example from the episode:
$8,000 job at 35% gross margin = $2,800 gross profit
If your close rate (lead to customer) is 25%, break even cost per lead is about $700
At $17 cost per click and 6% click to lead conversion, CPL is about $283
At the same $17 cost per click but 2% click to lead conversion, CPL is about $850

Customer question:
If ChatGPT is answering people’s questions directly, do you still need to worry about ranking on Google?

Featured project:
Clay County Tourism
https://www.exploreclaycounty.org/

#SEO #GoogleAds #PPC #SEM #DigitalMarketing #MarketingStrategy #LeadGeneration #CostPerLead #CPC #SmallBusinessMarketing #ContentMarketing #Measured