Distribution, Relationships, and the Real ROI of Podcasting with Greg Wasserman

Описание: Why do so many podcasters focus on monetization before they’ve solved distribution and audience growth?

This week on PodBiz, we’re joined by Greg Wasserman, Head of Relationships at RSS.com, to break down how podcasters actually build leverage in the industry and why relationships, not just downloads, are at the core of sustainable growth.

Greg challenges the industry’s obsession with ads and sponsorships as the only path to revenue. Instead, he explains why podcasting works best when it’s treated as part of a broader business strategy, whether you’re a creator, agency, or brand. From audience growth to distribution gaps to relationship-driven ROI, Greg offers a clear framework for thinking about podcasting as a long-term asset.

As he puts it:
“You want more money? Then go focus on how do you grow your audience.”

He also emphasizes that many podcasters limit their growth by staying inside a single ecosystem rather than taking advantage of open distribution through RSS.

This episode is a practical conversation about where value is actually created in podcasting and how creators can stop leaving opportunity on the table.

Key Topics Discussed
The three questions every podcaster asks: distribution, audience, money
Why monetization should not be the starting point
The hidden cost of limiting your show to one ecosystem
Podcasting as a relationship-driven business tool
Why most podcasters misunderstand ROI
How agencies leave money on the table
Improving as a host to grow audience trust
Community building as a growth strategy
Why relationships are a form of currency in podcasting
What excites Greg most about where the industry is headed

About Greg Wasserman
Greg Wasserman is the Head of Relationships at RSS.com, where he leads creator and partner engagement across the podcast ecosystem. With a background in media sales, platform growth, and community building, Greg is known for connecting people, building long-term relationships, and helping podcasters think strategically about growth, distribution, and monetization.

Find Greg on LinkedIn: www.linkedin.com/in/gregwasserman/

Episode Chapters
01:18 Introducing Greg Wasserman
01:20 Where the money in podcasting really comes from
02:45 Podcasting as a business versus a media company
03:12 Rethinking monetization beyond ads
04:56 Why being a good host matters
05:17 Greg’s path into podcasting
06:00 Learning podcast distribution from platforms
06:56 The three questions podcasters always ask
07:38 Distribution as the fastest path to audience growth
08:13 Relationships as a career strategy
09:18 Where agencies leave money on the table
11:00 Improving your craft as a host
13:27 Building creator communities at RSS.com
15:59 Serving creators through feedback and partnerships
16:30 What Greg would do differently starting today
19:11 Why this is an exciting moment for podcasting

Some Additional PodBiz Buzz
“Life is about time and relationships.”
“If you want more money, make sure you have those other 30 percent of your audience.”
“Relationships can be currency. The more conversations you have, the more opportunities appear.”
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