How to Use AI to Automate GTM Workflows to Drive Pipeline

Описание: Join us for an inside look at the future of GTM with Saima Rashid (  / saima-rashid  ) , CMO at Workhuman (  / workhuman  ) .






She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.






In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.






Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.






Not convinced yet? Here’s more details on the session:


Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.


Identifying and automating high-friction GTM tasks that currently stall your pipeline.


The metrics and insights CMOs should prioritize when integrating AI into their strategy.


Actionable steps to move from manual processes to an automated, intelligent GTM engine.






Follow Saima Rashid,on LinkedIn:   /    


Follow Steffen Hedebrandt on LinkedIn:   / steffenhedebrandt  


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.






To stay updated on all things Dreamdata and B2B go-to-market:






👥 Follow us on LinkedIn: Dreamdata (  / posts  )  


💬 Join Our Community on Slack: Dreamdata Community (http://dreamdata-community.slack.com/)  


🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts (https://podcasts.apple.com/us/podcast...) or Spotify (https://open.spotify.com/show/0CjaqyY...) and leave us a comment or review. 


🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io (https://dreamdata.io/)