You're Not Cringe, You're Just Getting Started with Siff Haider

Описание: #324 If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.

This episode is for you if:
You're building something and terrified of looking cringe
You're trying to figure out when to take funding (and how much)
You want to understand how to scale without losing your soul
You're navigating the balance between data and intuition as a founder
You're curious about building a personal brand that's bigger than your business

If you enjoyed this episode, make sure you subscribe and leave a comment telling us one brave action you’re taking to embrace the cringe.

Chapters:
00:00 New Business and Personal Needs, Helping Women and Emphasizing Wellness
05:56 Making a Sacrifice to Invest in the Future in a Real Way
08:00 Fundraising, Scaling and Maximizing In The Early Stages
11:20 Mindful with Investors, Mutually Beneficial Relationships and Why Perspective is Key
14:07 The Alter Ego Effect
21:25 Using Your Alter Ego to Be Courageous
22:36 Personal Development 101s
26:30 Cringe Until Your Are Successful
33:50 Hitting 100M Revenue at Arrae
36:45 Balancing Intuitive with Tactical
45:28 Getting the Brand Right and Hiring
49:20 The Customer is The Influencer
51:58 Straight Forward Products No Fine Print
56:20 Developing the Hardest Supplement - Creatine
1:00:37 Always Check the Product Out
1:03:18 Your Team Matters, Staff Accordingly
1:05:35 Don't Yes Me, Check Me
1:08:10 If I'm Not Having Fun, I'm Not Doing It


Episode Links:
Learn more about Arrae at [arrae.com](http://arrae.com)
Follow Siff on Instagram:   / siffhaider  
Follow Siff on TikTok:   / siffhaider  
Listen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6Bc...
The Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/97800628...

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