Why Chetak Doesn’t Want You to Buy 3502: The Scapegoat

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Chetak 3502 is a very uniquely positioned scooter in 35 series. Although all 3501, 3502 and 3503 offer same battery capacity, same range.. the pricing difference is very interesting.

Chetak 3501 which is most premium is selling more for simple reason that Chetak 3502 exists. In this video, we breakdown how Chetak strategically used 3502 to sell more 3501 and why did they do that?

how important were the dashboard, on-board charger, performance improvements?

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