Dressing as a Pickle to Prove a Point About Social Media Marketing

Описание: In this slightly bizarre but totally strategic video, Matt sits down with one of the UK’s most iconic gherkin brands, Mrs. Ellswood, to uncover how even the most niche product (yep, pickles) can find fame through social-first marketing. 🥒

From creator campaigns to TikTok potential, we're exploring how relevance at scale is far more powerful than mass reach (and yes, that includes dressing up as a pickle).

What to expect:
🥵 The ultimate pickle taste test
📈 Authentic influencer strategy breakdowns
🥒 Insights into how even pickles can break into culture via creators, memes, and niche fandoms

Topics covered:
🤳 Why creator-led campaigns outperform traditional ads
🐭 The power of niche communities on social media
🧠 How to bring younger audiences to unexpected categories
🔎 A brand deep dive with the team behind Mrs. Ellswood

💬 Featuring a very real conversation under a tree about TikTok strategy, UGC, influencer partnerships, and why Sophie Ellis-Bextor and Stephen Fry might be the perfect pickle influencers.

Don’t scroll past. You’ll never look at a gherkin the same way again.

#PickleTok #SocialMediaStrategy #InfluencerMarketing #MrsEllswood #UGC #CreatorMarketing #BrandStrategy #TikTokMarketing

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