Q4 Real Estate Content Plan: Plan It. Post It. (Depth Over Width, Database First)

Описание: Real estate agents: this is your Q4 content blueprint. In this training, we show you how to define your ideal client (beyond demographics), build a depth-first strategy, and turn a simple calendar into appointments → agreements → closings—without drowning in tech.

You’ll learn

How to nail your real ideal client and speak directly to them in every post, email, and video
The Q4 mantra: Depth before Width—focus where you already have trust, then scale
Balancing one-to-one outreach with one-to-many content for compounding results
A simple, repeatable content calendar you’ll actually follow
Why Database Outperforms Platforms (your CRM + email list is your highest-ROI “real estate”)
The exact path we track: views → DMs/Emails → Zooms → signed agreements**

Chapters
00:00 Welcome & framing (simple = easy) + Ideal Client (“Who”) and FL transaction-broker note.
09:57 Information → Transformation, AI overwhelm, and why action beats more inputs.
18:25 Tech won’t save you (Eric): simplify tools, use what you’ll actually use.
23:00 Doing the work: the 25-connects challenge and what really blocks results.
31:07 Calendly dashboard: 2025 YTD appointments, show-ups, cancels → Depth vs Width.
40:59 Content calendar demo: non-negotiable weekly publishing & commitment.
50:50 Connection Plan (3 pillars): Personal - Communal - Expertise; coffee video messages, birthdays/holidays, life-events.

Resources & next steps

Want the calendar/template? Comment “Calendar” and we’ll send it.
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Who this is for
Real Estate Agents who want fewer distractions, a repeatable rhythm, and a plan that reliably turns content into clients.

#RealEstateAgents #ContentMarketing #LeadGeneration