How Do We Build a More Collaborative WordPress Economy? (Revisited)

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In this episode of Impressive Hosting, Jesse Friedman revisits a conversation with Tom Fanelli, CEO of [Convesio](https://convesio.com/), exploring how the WordPress ecosystem can become more collaborative. Tom advocates for hosting companies' diagnostic work on plugins to count toward [Five for the Future](https://wordpress.org/five-for-the-fu...) contributions, emphasizing that "we truly do sink or swim as a community." He introduces his concept of "[Guildenberg](https://guildenberg.com/)" - a professional guild enabling knowledge-sharing between hosts, agencies, and plugin developers.
The discussion examines how hosting companies can transform websites into revenue-generating tools through commerce enablement, creating value for clients and agencies. Tom also highlights Convesio's partnership with WP Cloud and their vision for white-label support services. These services allow agencies to escape technical support burdens and focus on creative work; a model for how a collaborative WordPress economy can work.

00:30 Introduction
01:12 The Role of Hosting Companies in WordPress Community
03:25 Five for the Future and the Value Proposition of Collaborative Community
08:18 The Race to the Bottom in Hosting in Agency Pricing
13:59 The WP Cloud and Convesio Partnership
19:23 Aligning Hosting Success with Client Success
25:49 How Convesio Implemented White Label Support for Agencies
28:38 Conclusion