Why Most Companies Fail in Africa. The Harsh Reality of Market Entry.

Описание: How to Build a Winning Strategy for Sub-Saharan Africa & Middle East.
Emerging Markets 101: Solving Logistics, Regulation & Distribution.
Treating Africa as One Market is a Mistake—Here’s Why.

Scaling a business in an emerging market is not just about having a great product—it’s about navigating a complex web of logistics, local regulation, and cultural nuances. In this segment, global commercial leader Victor Okeugo breaks down the "boots on the ground" strategy for winning in Sub-Saharan Africa and the Middle East.

What You’ll Learn:
Many multinationals make the mistake of applying Western templates to emerging economies. Victor explains why this fails and offers a better framework:
The "One Africa" Myth: Why you must treat each country as a distinct market with unique challenges.
Solving for Infrastructure: How to tackle the last-mile distribution and logistics hurdles that kill most startups.
The Partnership Model: Why local collaboration is the secret to navigating regulatory compliance.
Value Over Volume: Why solving a specific customer need is the only way to gain "Mind Share" in a crowded market.

Featured Expert:
Victor Okeugo is a Senior Business Development leader with a career spanning Pharma, Food, and Education across global markets. Having worked with giants like GSK and Arla Foods, he specializes in helping organizations find traction where others have failed.

Victor's LinkedIn:   / international-education-saas-tech-sales-bu...  

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Chapters:
0:00 Customer vs Consumer Explained (Marketing Insight Most People Miss)
0:30 Meet Victor Okeugo – Global Business Development Leader
1:07 What People Get Wrong About Doing Business in Africa
2:02 The Danger of a “One Africa” Strategy (54 Countries, 54 Markets)
3:19 Starting a Dairy Business in Sub-Saharan Africa From Scratch
4:50 Product-Market Fit in Emerging Markets (Needs Before Solutions)
5:26 Nigeria vs East Africa – Dairy Market Differences
6:00 Regulation & Protectionism in African Markets
7:10 Logistics & The Last-Mile Distribution Problem
9:24 Powdered Milk vs Liquid Milk Strategy (UHT Explained)
11:08 NAFDAC Crisis – When Compliance Goes Wrong
12:42 Fintech Regulation in Africa (Flutterwave, Licensing & Fines)
13:52 Travel, Visas & Connectivity Challenges in Africa
14:42 From Mass Communication to Biochemistry – Career Pivot Story
16:05 Selling to PhDs – Why Commercial Leaders Must Understand Technical Depth
17:13 Go to the Root – Learning the Foundations of Any Industry
18:46 User Experience in B2B & B2C Markets
19:25 Customer vs Consumer in Practice (Baby Food & Pet Food Example)
20:52 Marketing vs Sales – Pull vs Push Strategy Explained
22:22 Business Development in Emerging Markets (Wearing Multiple Hats)
23:50 How to Take Your Brand Into Sub-Saharan Africa (Consulting & Strategy)
24:58 Closing Thoughts – Leadership, Markets & Growth