What is CRM (Customer Relationship Management)? | Salesforce

Описание: What is Customer Relationship Management (CRM)? Watch this video to see how CRM technology unites all your customer and business data in one place to boost productivity and deliver better customer experiences.

Powered by agentic AI, CRM is turbocharged with AI agents that proactively engage customers and help employees be more productive. CRM gives employees and agents easy access to the latest information so that marketing, sales, commerce, service, and IT teams can work together to build stronger, lasting customer relationships.

Learn how Salesforce Customer 360 helps humans and agents drive customer success together:
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About Salesforce:
Improve customer relationships with Salesforce, the #1 AI CRM where humans with agents drive customer success together. Our integrated platform pairs your unified customer data with trusted agents that can assist, take action autonomously, and hand off seamlessly to your employees in sales, service, marketing, commerce, and more.

Disclaimer: This video is for demonstration purposes only. All account data depicted is fictional and does not contain personally identifiable information (PII). This content is intended solely to illustrate product functionality in a simulated environment.