The Risks of Offering 'Free' Goods and Services

Описание: Pricing is a strategic lever and one of most powerful levers for profitability. Whether you are launching a new product or service or serving a community it is easy to fall into the trap of offering some part or the entire offering for “free” to gain market share. Many organization don’t even realize all the services they do not monetize and in essence offer it for “free." In this talk, Saloni Firasta-Vastani, offers research-based insights on how to manage “free” offering, strategically increase prices while minimizing customer churn, and the associated behavioral risks.

Business education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built on success and service. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with the academic prestige and rigor of a major research institution. Goizueta develops business leaders of today and tomorrow with an undergraduate degree program, Full-time MBA (Two-Year MBA & One-Year MBA), Evening MBA, Executive MBA, full-time and part-time MS in Business Analytics, Master of Finance, Master in Management, Master in Business for Veterans, Doctoral degree, and a portfolio of non-degree Emory Executive Education courses. Together, the Goizueta community strives to solve the world’s most pressing business problems. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit goizueta.emory.edu.

Emory University is recognized internationally as an inquiry-driven, ethically engaged, and diverse community whose members work collaboratively for positive transformation in the world through courageous leadership in teaching, research, scholarship, health care, and social action. The University consists of an outstanding liberal arts college, highly ranked professional schools, and one of the larger and more comprehensive healthcare systems in the Southeast.