The Brand Positioning Framework
Автор: Marc Stoiber
Загружено: 2022-09-06
Просмотров: 865
Описание:
The brand positioning framework enables you to stake a claim for your brand in the most valuable real estate in the world... the consumer's brain. Creative director and brand strategist Marc Stoiber explains how it's done.
00:00-01:13 Why brand positioning is critical
01:13-2:11 Staking a claim in the consumer's brain
02:11- 02:56 What my brand positioning tools do
02:56-03:58 The brand positioning statement
03:58- 5:22 The brand essence chart
5:22-7:34 The 2x2 perceptual map
7:34-11:25 Have you created a good brand positioning?
11:25-11:51 Need help?
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