Future Society Founder on Bringing Extinct Flowers Back As Perfume | Scent World E48

Описание: If Jurassic Park recreated dinosaurs, could we do the same for flowers? Scientist and founder Jasmina Aganovic thinks so, framing her work as “science possibility, not science fiction.” Her brand, Future Society, is bringing extinct flowers back to life—as fragrances. They’ve partnered with some of the world’s best perfumers, who used DNA sequencing data to let their imaginations run wild. Just like that, their Scent Surrection Collection was born—six fragrances, each inspired by flowers that vanished from around the world, including fan-favorites Solar Canopy and Floating Forest.

In this episode, Jasmina sits down with Scentbird’s Marianne Mychaskiw. She takes us inside her creative process, opens up about the challenges of merging science and art, and reminds us that, just like these flowers, every human is capable of reinvention.

Highlights:
[00:42] Intro to Jasmina
[01:25] Merging biology and beauty
[01:47] The inspiration for Future Society
[03:42] Invisible Woods
[07:13] Solar Canopy
[09:46] “Our fragrances are polarizing”
[10:50] Did the flowers actually smell like this!?
[11:25] The science behind the process
[16:26] Grassland Opera
[18:31] Reclaimed Flame
[20:54] Floating Forest
[23:05] Science vs. nature
[26:39] “All things are interconnected”
[28:37] Learning scent development
[29:28] Scent Connection, Lost Beauties Edition
[29:35] Rapid-fire round: scents inspired by extinct animals
[35:16] “We can invent our tomorrow”

Explore Future Society on Scentbird: https://www.scentbird.com/brand/futur....

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