The Consistency Problem: Why Small Business Marketing Fails & How to Fix It

Описание: Struggling to stay consistent with your small business marketing? You're not alone. In this episode, Sydney Chakalos reveals why consistency is the single biggest factor that determines marketing success for local businesses and shares this from experience after struggles over the past few years.

As a marketing agency owner who works with local business owners every day, she can predict how successful your marketing will be by looking at one thing: your consistency. But here's the truth, even as a professional marketer, staying consistent with her own marketing is one of her biggest challenges. And it's understandable because as local business owners you're busy serving your clients and not focusing on your marketing every day.

In this episode, you'll learn:
✅ Why consistency matters more than the quality of your content
✅ The two main reasons business owners fail at marketing consistency (time constraints and internal barriers)
✅ How to build your "consistency muscle" and improve your marketing skills over time
✅ Practical strategies to create a marketing system that works for YOUR schedule
✅ What to do when you fall off the consistency wagon (and how to bounce back quickly)
✅ How to find a realistic posting cadence without the all-or-nothing mentality
✅ Why creating content you actually enjoy is key to staying consistent
✅ When it makes sense to hire help with your marketing

Timestamps:
00:00 Introduction to Consistency in Marketing
01:22 The Challenge of Maintaining Consistency
04:13 Why Consistency Matters
07:27 Personal Experiences with Consistency
10:19 Overcoming Internal Barriers
12:41 Building a Consistency Plan
16:17 Creating Authentic Marketing Content
17:35 When to Hire Help for Marketing

Whether you're struggling with social media marketing, email marketing, or any form of content marketing for your local business, this episode will help you understand that marketing success isn't about being perfect, it's about showing up consistently and building that habit over time.

If you're a local business owner looking to simplify your marketing without sacrificing growth, subscribe to this channel and listen to episodes of the Marketing Your Local Business Podcast each week.

About the Podcast:
Marketing Your Local Business Online helps local business owners and marketers simplify their digital marketing strategy. Host Sydney Chakalos, founder of Marathon Marketing & Branding, shares practical marketing tips, social media strategies, and real-world advice for growing your local business online. Available to listen to on Apple Podcasts or Spotify.