How to use GTM? Implementation Communication feat. Simo Ahava and Chris Mercer
Автор: MeasureSchool
Загружено: 2020-09-16
Просмотров: 3275
Описание:
Simo Ahava and Chris Mercer join me on a fireside chat to talk about how essential communication can be for us marketers and how to overcome friction between your marketing & IT departments.
OUTLINE
00:00 - Intro
01:30 - Marketers vs Developers
02:00 - Mercer’s experience with developers
04:20 - The 2 extremes of using GTM
05:37 - Include a Data Layer check in your build pipeline
08:00 - GTM was inspired by developer best practices
09:10 - The privacy browser problem & GTM
10:40 - Advice on working better with developers
🔗 Links:
Listen to 15+ Measure Experts like Simo Ahava, Krista Seiden or Charles Farina talk all things Measure at this virtual conference.
Simo’s Blog: https://www.simoahava.com/
Mercer’s Site: https://measurementmarketing.io/
🎓 Measure Masters Membership: https://measureschool.com/measure-mas...
❓ Take Our GA4 Quiz: https://measureschool.com/google-anal...
FREE Tag Manager Course: https://measureschool.com/products/fr...
FREE Analytics Course: https://measureschool.com/products/fr...
🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/de...
🚀 Hire us: https://measureschool.com/services/?u...
📚 Recommended Measure Books: https://kit.co/Measureschool/recommen...
📷 Gear we used to produce this video: https://kit.co/Measureschool/measures...
📡 Our Live Streaming Software: https://restream.io/join/YXLM2
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