How to use GTM? Implementation Communication feat. Simo Ahava and Chris Mercer

Описание: Simo Ahava and Chris Mercer join me on a fireside chat to talk about how essential communication can be for us marketers and how to overcome friction between your marketing & IT departments.

OUTLINE
00:00 - Intro
01:30 - Marketers vs Developers
02:00 - Mercer’s experience with developers
04:20 - The 2 extremes of using GTM
05:37 - Include a Data Layer check in your build pipeline
08:00 - GTM was inspired by developer best practices
09:10 - The privacy browser problem & GTM
10:40 - Advice on working better with developers

🔗 Links:


Listen to 15+ Measure Experts like Simo Ahava, Krista Seiden or Charles Farina talk all things Measure at this virtual conference.


Simo’s Blog: https://www.simoahava.com/

Mercer’s Site: https://measurementmarketing.io/

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