Convenience vs. Nutrition: Can Packaged Snacks Actually Be Healthy for Kids?

Описание: This episode's guest Mahitha Jaganathan runs Amirta Health Foods, a brand focused on providing nutritious food for children. She is an advocate for ingredient transparency and believes that a mother's mindset plays a massive role in shaping a child's health. After seeing working moms feeling guilty for choosing convenience over health during her IT years, she understood the need to help in that space. Partnering with her cousin Keerthana who is passionate about healthy cooking, Amirtha Health Foods was born, to help moms choose health along with convenience. Their products have raving feedback and customers from across India and 20+ countries. This story is a testament to a strong will power and passion for a purpose.

This podcast's host Iswarya Devarajan is the founder of Klin Space, a plant-based home care brand, their baby and mom friendly Laundry Detergents are loved by families. She has 16+ years background in corporates like PayPal, Deloitte and Infosys as a HR Leader and continues her research in Women and Leadership at IIT Madras. She passionately runs Mindful Moms Tribe community to help moms prioritize conscious living which is a topic close to her heart.

We discuss a shocking statistic: 72% of moms in urban cities are doubtful about the ingredients found in packaged foods, fearing heavy metals and contamination. Mahitha shares her journey from being an IT employee to an entrepreneur, driven by the desire to bridge the gap between convenience and nutrition for children aged 0-6.

In this episode, we cover:


The Origin Story: How Mahitha and her cousin combined a love for cooking with a need for time-saving solutions to create healthy, tasty food.

The "Convenience" Trap: Why working moms often choose convenience over nutrition out of exhaustion, and how to find a balance.


Decoding Labels: The truth about "Nature Identical" flavors, synthetic colors, and how sugar is often hidden in the fine print of ingredient lists.

Preservatives & Shelf Life: Why Amirtha Health Foods avoids preservatives and accepts a shorter shelf life (2-4 months) compared to big brands that use chemicals to last for years.


Cost vs. Quality: Understanding why clean label cookies using pure butter cost more than store-bought versions using cheap vegetable fat (palm oil).


Mom Guilt & Balance: Mahitha’s honest take on "work-life balance" and why 15 minutes of fully present time with your child is better than hours of distracted time.

Myth Busting: We tackle common myths, such as whether "organic" always equals safe and if imported baby food is truly better than Indian brands.


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