The IMPACT of Innovation on Membership | Rotary International Houston 2022 Breakout Session
Автор: Patrick Longano – Membership Maniac
Загружено: 2025-11-19
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At the Rotary International Convention in Houston 2022, the breakout session “The IMPACT of Innovation on Membership” introduced the Companion Club model to the world stage.
Presented by Patrick Longano (creator of the Companion/IMPACT Club model), Patrick Eakes (Rotary International Director, Zones 33/34), Chris Jones (Co-founder NACCT), and Past Rotary International President Stephanie Urchick, this session showcased bold new pathways for Rotary’s future.
Attendees learned:
How IMPACT Companion Clubs provide flexible, service-first membership options
Why innovation is essential to reversing Rotary’s membership decline
How new models like Companion and Impact Clubs attract diverse professionals, parents, and younger members
Why choices coming in and options before leaving are key to membership retention
How innovation aligns directly with the Rotary Action Plan (impact, reach, engagement, adaptability)
This was the first of four consecutive Rotary convention breakouts featuring Patrick Longano, Patrick Eakes and the Companion Club model. This movement has since spread across North America and beyond.
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