Stop Chasing the Wrong Goals: Find Your God-Given Vision

Описание: If you’re winning on paper but feeling empty, stressed, or burned out, this conversation is for you. In this episode of The Builders Edge, host Deanna Lucas sits down with Zachary Roberts, a certified Christian coach and founder of CJR Coaching, to unpack what it really means to build a business that aligns with your God-given purpose. We talk about why so many entrepreneurs, contractors, builders, and real estate professionals achieve the “wrong” goals—and how clarity of vision changes everything. You’ll learn practical coaching frameworks like The 5 Whys, why clarity comes by reducing (not adding), and how to integrate faith and business without forcing it or sounding fake. Zach also shares real-world business strategy—systems, operations, and performance—so you can grow with integrity and peace. If you want purpose-driven leadership, better decision-making, and a business that creates impact (not just profit), this is your step-by-step mindset + strategy reset.

2) What You’ll Learn / Highlights

How to know you’re chasing the wrong goals (even if you’re “successful”)
The 5 Whys clarity exercise to find your real motivation
“Audio has to match your video” (alignment that builds trust + authenticity)
The difference between a salesperson and a true business owner
How to integrate faith into business in a way that feels natural
The 5x5 discipleship model (who you learn from + who you teach)
“Performance = Potential − Interference” (what’s blocking you)
The POP model: People → Operations → Performance
Zach’s twist on SMART goals: making goals Altar-Worthy
The 3-part burnout reset: vision check, schedule audit, leverage

3) Chapters (timestamps)

00:00 Intro
01:10 Chasing the wrong goals + defining “achievement”
02:40 The 5 Whys: clarity comes from reducing
04:20 Audio must match video (alignment + authenticity)
07:05 Salesperson vs business owner mindset
09:10 Integrating faith + business (inner work first)
10:30 The 5x5 discipleship model
12:40 Performance = Potential − Interference
13:45 POP model: People, Operations, Performance
14:20 Bank account + calendar audit (time/money systems)
15:40 “Altar-worthy” goals (faith-aligned SMART)
17:50 Friendships + your personal board of advisors
20:10 Transformation stories + map & mirror
25:20 Burnout reset: vision, schedule creep, leverage
27:55 When faith-based entrepreneurship feels lonely
30:00 Zach’s long-term vision + kingdom impact
33:15 No is a complete sentence
34:55 How to connect with Zach + outro

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