The £3 Billion Mistake That Destroyed Rover
Автор: The British Car Stories
Загружено: 2026-02-14
Просмотров: 169
Описание:
BMW bought Rover in 1994.
Within six years, it had lost an estimated £3 billion — and one of Britain’s most respected car brands collapsed.
So what went wrong?
Was it BMW’s strategy?
Government decisions?
Union pressure?
Or were Rover’s problems already too deep to fix?
In this video, we break down the financial losses, the key decisions, and the turning points that led to Rover’s collapse — including the MINI twist at 4:32.
Over 6,000 jobs were lost.
A century of engineering heritage ended.
But was Rover doomed from the start… or was this BMW’s biggest mistake?
#Rover #BMW #BritishCars #CarHistory #AutomotiveHistory #BusinessFailure #Longbridge
00:00 The BMW Takeover
01:42 Early Warning Signs
03:10 Financial Losses Mount
04:32 The MINI Twist
05:50 The Collapse
07:10 Was It Inevitable?
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