Trend Spotting, Show 4

Описание: www.YourBusinessEnterprise.com

Media
With all the buzz tablets and smart phones it might seem surprising but TV still has as strong hold with media with 30% of us owning 4 or more televisions, according to a new report on media usage from Nielsen.com
http://blog.nielsen.com/nielsenwire/c...

Another stat that's peaking marketers attention is if you are on line and mobile, meaning tablet, phone or laptop, you're probably using it while watching TV. 86% of mobile users have a 2nd screen running in front of the TV... weather it is for surfing, texting or social networking the opportunities for marketers is to launch more interactive campaigns to engaging the second screen audience.

Consumer:
Short on cash, well if you are a fan of PayPal, you maybe using your virtual money at a box store near you. Starting this march Pay Pal will enter the offline world by offering its payment services at more than 2,000 Home Depot stores. According to Bloomberg Business Week, it's all about challenging Visa and MasterCard on their home turf.
http://www.businessweek.com/news/2012...

Consumer:
Wal-Mart has launched a video contest to find the best new products.
For the first time, the world's largest retailer is giving small business a chance to win a spot on its store shelves.
You can enter into a number of categories ranging from toys, electronics, clothing and household goods. Businesses submit videos of their latest inventions at www.GetOnTheShelf.com.
People can then vote for the top three winners on the same site. The winner products will be sold on walmart.com and the top winner will automatically get shelf space in select Wal-Mart stores around the country.
http://money.cnn.com/2012/01/18/small...

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