Perfit with Jason Fordham and Casey Reagan

Описание: In this episode, I talk with Jason Fordham and Casey Reagan of Perfit. Jason is the co-founder and CEO, and Casey is the COO of the company. Perfit is a customer engagement platform that is really changing the way people shop in stores, specifically, in retail fashion and apparel.The main goal of Perfit is to bring the ease of digital shopping to brick and mortar retailers, starting with the fitting room.

The idea all began when Jason and his wife went to the local shopping mall to pass time on an afternoon. While they were there, his wife was asking for him to bring other options to the fitting room, and he thought, “there’s got to be an app for that”. It was after this experience that Perfit was developed. Perfit is a platform that allows you to make requests to associates, who then receive that request, and can bring you what you ask.

Jason and Casey explain more about the current status of Perfit, and the product roadmap they have planned. 87% of customers in fashion retail are there to try on clothing. And of that number, 51% of customers who are unable to find the right size, style, or color item leave without buying anything. Perfit is a platform to enhance the customer experience and drive traffic and conversions to answer this problem.

Topics In This Episode:

The importance of customer experience

The state of the market and their competitors

Platform interface for customers and users

Developing your target customer, and fitting their needs

Online vs brick and mortar shopping

Track competitor and investor information

Biggest lessons learned

Contact Info:

Website: perfit.io

Email: [email protected]

[email protected]