How to Effectively Communicate Business Changes to Customers Online

Описание: Today, we're diving into a crucial aspect of running a successful hospitality business: updating your business information online.

Whether you're changing your hours or revamping your menu, even small adjustments can have huge impacts.

In this episode, I'll walk you through the exact steps to ensure your updates are reflected accurately across all platforms, like Google Business, Yelp, and social media.

We'll also explore advanced strategies, including using ConversationAI and Yext, to automate and streamline the process.

Plus, I'll share how to effectively market these changes to avoid frustrating your customers.

So, buckle up and get ready to make seamless adjustments that keep your guests happy and Register Ringing.

0:00 - Making Important Business Adjustments
0:40 - Updating Website Information
1:07 - Ensure Textual Format for SEO
1:26 - Verify Social Media Profiles
2:04 - Train Your Conversation AI
2:16 - Update Online Listings Efficiently
3:20 - Promote Changes on Social Media
4:26 - Use Email for Higher Engagement

1. Importance of Correct Information
Impact of small changes in business operations.
Frustration caused by incorrect information for customers.
Example of a client changing operating hours.
2. Steps to Update Business Information

Website Updates
Importance of updating information in text format on Squarespace.
Ensuring search engines crawl and display correct information.
Social Media Updates
Updating Instagram, TikTok, and other active social media profiles.
Importance of accurate information for indexed search terms.
Use of ConversationAI
Training AI with correct business information.
Responding to customer queries via AI (e.g., gluten-free menu options).
3. Updating Listings Across the Internet

Importance of updating TripAdvisor, Bing, yellowpages.com, etc.
Challenges of manual updates.
Using Yext service for bulk updates.
Wholesale rates through KMS for efficient updates.
4. Marketing the Changes

Creating Awareness
Announcing changes via posts on TikTok and Instagram.
Importance of avoiding customer frustration.
Email Marketing
Importance of email copy for broader reach.
Using Canva for creative email content.
Comparison of engagement rates: Instagram vs. email.
Benefits of higher open rates in email marketing.
"The last thing that you wanna do is, is have incorrect information on your Google Business profile or your Yext or your Yelp profile or something like that because, you know, what ends up happening is people, they go and they are frustrated."

— Jason Littrell [00:00:19 → 00:00:32]

"Maximizing Social Media Presence": "And the next thing you wanna do is you wanna head over to your Instagram profile and your TikTok profile, or whatever social media channels that you're active on and make sure that that information is is is accurate, because that is not only a search term, it is indexed for search, but it's also, you know, where a lot of people are gonna find you."

— Jason Littrell [00:01:28 → 00:01:43]

"Managing Online Listings Across Platforms": "So we use a service called Yext, which is embedded, and we get have wholesale rates through KMS, that you can update all of these listings across the Internet in one swoop."

— Jason Littrell [00:02:48 → 00:02:57]

**Business Marketing Insights**: "We're just trying to get people to not be frustrated."

— Jason Littrell [00:03:38 → 00:03:40]

Business hours, menu updates, Google Business profile, Yext, Yelp profile, Internet listings, Squarespace, search engine optimization, Instagram profile, TikTok profile, social media channels, AI, ConversationAI, text messages, Instagram DMs, TripAdvisor, Bing, yellowpages.com, KMS, marketing, organic reach, email copy, Canva, customer engagement, open rate, email database, frustration, guest experiences, hospitality strategy, automation, behavioral economics.