From Skepticism to Connection: How Community-Based Support Improves Health Outcomes and Member Trust

Описание: Health plans and providers increasingly recognize that addressing social determinants of health requires more than referrals, it requires trust, relationships, and sustained community connection.

In this interactive webinar, join leaders from Highmark Health Options of West Virginia and Wider Circle as they share how peer-driven, community-based social support is transforming member engagement, improving quality outcomes, and strengthening retention—particularly in rural and underserved communities.

Drawing on real-world implementation and member stories, speakers will explore how Wider Circle’s Connect for Life®program integrates seamlessly into managed care operations while remaining flexible enough to meet members where they are—through phone-based outreach, in-person gatherings, community events, and peer-led support.

The conversation will also examine how this approach aligns with state and payer priorities, including Highmark’s focus on scalable, plug-and-play solutions that deliver measurable impact quickly.

What You’ll Learn
How trust drives outcomes: Why peer-led, community-based support outperforms referrals in engaging members and improving quality

A scalable model in action: How community support integrates seamlessly into managed care operations with measurable impact

Results that matter: How peer connection improves gap closure, retention, and member satisfaction—especially in rural and underserved populations

Presenters:
William Friedman, Vice President of Payer Engagement, Wider Circle
Jason Landers, Market President, Highmark Health Options, West Virginia
Jocelyn Williams, Community Engagement Specialist, Wider Circle
Crystal Belisky, Community Engagement Specialist, Highmark Health Options