AdTalk 101: Ad Agency vs Creative Production
Автор: Hacking Advertising with Jon Sneider
Загружено: 2024-09-26
Просмотров: 484
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Are you tired of the traditional, bloated ad agency process? In this video, I break down how to get world-class creative, faster and more effectively than any typical agency can. No more dealing with four vendors, endless animatic tests, and watered-down concepts. We're talking streamlined, one-stop production that delivers high-performing ads in less time and for less money.
After overseeing massive ad spends for brands like L.L.Bean, Windows, and Redfin, I’ve seen firsthand how the traditional agency model bogs down the creative process. But now? My company, Wild Gravity, has a revolutionary approach that collapses the entire production chain—from creative to VFX—into one lean, efficient workflow. In this video, I’ll show you the exact process that’s disrupting the big agencies.
Here’s what you’ll learn:
Why focus groups are a waste of time and money
How to collapse 4 vendors into 1 for better results
How digital testing in-market is far more effective than outdated animatic testing
The secret to delivering high-performing ads at a fraction of the cost
Do you think this new process will change the game? Drop a comment below with your thoughts or questions!
Connect with me on social media: TikTok: @JonSneider
Instagram: @JonSneider
LinkedIn: Jon Sneider
Twitter: @JonSneider
X: @jonsneider
Founder, President - Wild Gravity https://t.co/d8dO67OF1C
Author - Hacking Advertising https://t.co/hZxhvitu5S
👉 Don’t forget to like, subscribe, and hit the notification bell to stay updated on my Advertising Masterclass series!
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