Cold Call Prospecting Merchant Services - Intro "PITCH"

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This is the simplest, yet most effective way to sell credit card processing to business owners. The secret to selling merchant services to business owners is to simply NOT PITCH. All you want to do is have a conversation and diagnose their situation. During the merchant services prospecting phase, the simplest way to find credit card machine business locations is to simply think of the places that you frequent and you know whether or not they're using credit card machines to process payments. The next step is very simple. You don't have to do cold calling or figure out a complete sales pitch. You don't even have to attend any specific credit card processing sales training to make this work. You just have to ask the owner or the employees (as casually as possible) how much they're usually paying in credit card processing fees and then the conversation will flow and you'll have the chance to introduce the cash discount program and explain how they can save thousands in fees. That's it.


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